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Helly Hansen Sustainability

Born by the sea. Raised by the mountains.

We create professional grade gear to help people stay and feel alive in the harshest environments in the world. Ever since Helly Hansen was founded by sea captain Helly Juell Hansen in 1877, we have developed high-quality gear to protect people at sea and in the mountains, and we have an obligation to protect these environments.

After 140+ years in business, we know that long-term success can only be achieved by respecting, protecting and promoting ethical values, human rights and the environment. We are committed to continue advocating for the responsible use and enjoyment of the oceans, mountains and the greater outdoors. By applying a holistic and scientific approach to all our decisions, we strive to ensure our actions support the possibility for people and the planet to thrive.



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Our aspiration is to make products that can live through generations. Long-lasting products require durable materials, which is a priority for us and an advantage for the environment. Therefore, we constantly work to develop and choose materials with the lowest environmental impact.

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Fair working practices

Manufacturing - Fair working practices

The textile and garment industry is made up of a complex supply chain stretched all over the globe. It covers industries such as chemical suppliers, yarn spinners, material suppliers, and garment manufacturers, often situated in countries with weak social regulations.

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Long-lasting products

Use - Long lasting Products

For the past 140 years, Helly Hansen has developed and tested its technologies together with professionals living and working in some of the world’s harshest environments. Their spirit, experiences, and feedback are woven into every detail and every fiber of our garments. We design these garments to be durable and long-lasting for even the toughest critics.

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Minimizing our impact

End of Life

Central to our sustainability efforts is our focus on the quality, performance and longevity of our products. With growing internal awareness around the textile waste challenges and  opportunities to utilize products and materials in a second life, we are currently evaluating and researching possibilities for Helly Hansen to be a positive part of the circle. 

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Frequently Asked Questions

Does Helly Hansen use recycled materials?

Yes, almost all of our nonwoven insulations contain 80% post-consumer recycled polyester. We also have managed to replace around 70% of our fleece fabrics with recycled content. We are steadily increasing the volume of recycled materials every season.

Does Helly Hansen use mulesing-free wool? Are the sheep treated well?

We use 100% mulesing-free Merino wool and all our merino wool is ZQ certified.

Does Helly Hansen offer recycling of garments?

We do not recycle garments, but we are working to use as many recycled materials as possible and to create recyclable products. With proper care, our garments should last a long time, and when you're done using your gear, we recommend donating or repairing when possible.

Is the down "responsible"?

Yes. To ensure that no birds are harmed in the making of our products, 100% of the down we use is fully traceable and RDS-certified.

Is DWR bad for the environment?

Not all DWRs are created equal. Historically, most DWRs employed a long-chain (C8) fluorocarbon-based treatment whose by-products are toxic for the environment. The PFCs in DWR are both bad for the environment but also high performing (very waterproof). So, we are constantly working to create waterproof/breathable gear with limited use of DWR treatments. Some of our DWRs are C0, which means that they are PFC free and better for the environment. We are also introducing a new technology for our FW20 Collection that is waterproof/breathable without the use of DWR treatment. We will continue to innovate our technologies in order to minimize our negative impact on the environment.

Should I wash my waterproof gear?

It is important to wash your waterproof garment whenever needed. Washing your garments will remove contaminating substances such as oils, dirt and salts from the surface and restore the surface tension of the fabric, keeping it clean and dry which in return help the membrane perform at its best.