October 2019, Vail, Colorado

    Introducing the Limited Edition Vail Lifaloft Jacket

    In honor of Helly Hansen and Vail Resorts’ longstanding relationship, the two brands have partnered for the 2019-20 winter season to release the first-ever, limited-edition Vail Lifaloft Jacket only available at 4 exclusive retailers.

    The inspiration behind the Vail Lifaloft Jacket

    The inspiration behind the Vail Lifaloft Jacket

    This isn’t just a Jacket

    Priced at $1052, also the exact vertical rise of Vail Mountain in meters, this jacket not only meets the style and demands of the hardest-charging skiers and riders from around the world, it is equipped with a 2019-20 Epic Pass and also features exclusive experiences such as a guided tour of Vail’s Back Bowls, First Tracks with Helly Hansen, complimentary on-mountain lunch at The 10th and general Epic Pass benefits including lodging, dining, rental and transportation discounts.

    custom tailored features & Details

    The Vail Lifaloft Jacket both celebrates and pays tribute to Vail Mountain, located in Colorado’s Rocky Mountains, while incorporating Norwegian-based Helly Hansen’s unique, high-performance technologies that are trusted in any and all conditions by Vail Resorts’ Mountain Professionals.

    • 4-way stretch Helly Tech Professional Fabric that provides ease of movement and complete weather protection for charging the in Vail’s legendary Back Bowls.
    • Helly Hansen’s proprietary Life Pocket that keeps the battery power of small electronics lasting longer in below freezing temperatures
    • LIFALOFT insulation by PrimaLoft® that is both lighter and warmer than other insulation options, keeping wearers perfectly comfortable even on the coldest of Colorado days


    The limited edition Vail Lifaloft jacket pays homage to the legacy and limitless beauty of Vail Mountain.  During World War II, the Army’s 10th Mountain Division used the Vail area for backcountry survival training and after the war, many of the men who trained there were drawn back to the mountain valleys. Pete Siebert, one of Vail’s founding fathers, returned to the area and in 1954, Earl Eaton, a Uranium prospector with a similar vision, teamed up with Siebert to draw up a plan for a ski resort and the idea for Vail Mountain was born.

    • An exclusively-designed logo badge paying homage to the 10th Mountain Division’s original patch
    • Presents a view of the seven legendary back bowls across the interior lining
    • Colors match the the classic blue-bird skies and white powder for which Vail is known
    Vail Resorts’ pioneering spirit can be traced back to our founders from the 10th Mountain Division. This exciting collaboration celebrates our company’s legacy, the Epic Pass and the innovative design Phil Metz, Vice President, Resort Marketing – Colorado

    Epic Pass

    The 2019/2020 Epic Pass provides unlimited, unrestricted access to Vail Mountain and all of Vail Resort’s owned and operated resorts, including Beaver Creek, Park City, Heavenly and more, and additional access to partner resorts around the world. See full details:

    Exclusive Vail Experiences

    Rise and Shine: Helly Hansen invites you to First Tracks

    Vail’s ski professionals are often the first ones on the mountain. With First Tracks you are invited to early access to the slopes like them. Enjoy panoramic mountain views while carving down a pristine canvas of groomed corduroy (or hopefully fresh powder), all an hour before the mountain opens to the public.

    Guided Back Bowls/Blue Sky Basin Tour

    Make your time on-mountain legendary. Let our mountain host/guides (re)introduce you to the vast terrain that makes Vail so special. With 3,662 skiable acres, you are sure to find your new favorite glade, vista or powder stash. It is Like Nothing on Earth.

    Enjoy Lunch on Us at the 10th Mountain Restaurant

    The 10th is Vail’s premier on-mountain fine-dining restaurant located atop Gondola One at Mid Vail. Overlooking the majestic Gore Range, The 10th is named in a quiet nod to the 10th Mountain Division, and many of the founders of Vail Mountain. Trade your ski boots in for some slippers as you enjoy an elegant sit-down lunch in the heart of Vail Mountain.


    Where to find the vail lifaloft jacket

    With only 100 total men’s and 100 total women’s jackets being produced, the limited-edition Vail Lifaloft Jacket will be released this fall and sold exclusively in four select retailers across North America on the following dates:

    Paragon Sports – New York City, NY – October 26, 2019

    Sporting Life – YONGE STREET, Toronto, on – November 2, 2019

    Peter Glenn – Ft. Lauderdale, FL – November 9, 2019

    Epic Mountain Gear – Park Meadows, CO – November 23, 2019


    The legacy of Vail Mountain and the challenging Back Bowls have sparked the passion for an active lifestyle for decades and we want to honor and encourage all of whom play here. Philip Tavell, Category Managing Director - Ski, Helly Hansen