August 2020

    The Key to Success in Outdoor Adventures – Trust

    For the more than 55,000 professionals that wear Helly Hansen around the world, trust enables success – whether this is the trust of another teammate, trust in yourself or trust in the gear on your back. Through hours of working together, through resilience and experience, trust enables you to feel alive, feel safe and perform at your best. We are working hard to develop gear that is as trustworthy and reliable as the partners who put it to the test.


    Do you trust the people you go on adventures with? What makes someone trustworthy? Do you trust your gear? We conducted a study that has revealed the UK believes “trust is earned”. The study with 2,000 Brits found the typical adult trusts seven people and 90 percent agree that trust is earned. Being a good listener, being self-aware and having a tendency to help others also indicate someone deserves to be trusted.


    Volunteers of the Norwegian People’s Aid hiking through the mountains


    On average, we trust just three people in our lives to help on a potentially dangerous adventure, such as hiking in the mountains or going on a sailing trip. We’ve found it’s crucial to build that trust over time. When trust is truly earned, tested beyond all doubt, you can throw yourself into your passions with absolute focus and determination. Some of the top traits for being considered trustworthy include a tendency to be calm-headed (27% agree), they are not judgemental (49% agree), and are there when you need them (48% agree). An ability to resolve conflict also helps, according to those polled, and so does sharing their principles. These attributes reflect some of the characteristics of many of our professional partners and ambassadors.


    For professionals working in harsh environments, where the stakes are high, success cannot be achieved without trust. Trust enables you to do your job and follow your passions with complete focus and determination. Trust in your gear, your partners and your knowledge of terrain and weather conditions make the difference between an epic or bad experience in the outdoors.


    Sailor Hannah Stodel, three times World Champion, four times Paralympian, and Helly Hansen ambassador, talks about trust in her profession, “It’s ultimately everything in sailing; the team that you surround yourself with are what keep you alive, you trust that they have done their jobs right. You trust that the kit you’re using is the best for the job, and that it will keep you warm, safe and dry. You trust your boat will keep on pushing through, you trust that you will get to the finish line, and you trust in your own ability to get there.”


    Hannah Stodel out on the North Sea

    Hannah Stodel out on the North Sea. Photo: Will Rogers


    Following the American Magic team in their pursuit to win the 36th America’s Cup, the highest prize in international sailing, we show what it takes for a team of 140 people to come together and earn each other’s trust in order to achieve their goal of bringing the “Auld Mug,” the oldest trophy in international sport, back home to the United States.


    “Trust doesn’t just happen overnight,” says American Magic sailor Paul Goodison.

    According to American Magic Skipper and Executive Director, Terry Hutchinson, “There is no substitute for days spent on the water. Time spent sailing and practicing with the same team has a measurable, positive effect.” For the American Magic team, trust has been earned through three years of planning and 27,768 hours of training. With every minute spent together, each member of the team – from designers and engineers to sailors on the boat – has gained confidence in one another and can trust that each person is giving it their all to take home the trophy.


    For the Norwegian People’s Aid, a professional search and rescue organisation resource comprised primarily of volunteers experts, trust is essential. Whatever the time of day or night, and oftentimes in extreme weather conditions, crews are deployed to assist search and rescue operations across the country.


    In this short film launching as part of the new campaign, Anne Kristin Angvik, a volunteer of the Norwegian People’s Aid for 10 years, explains, “to go out on a mission where the weather is bad, you have to trust your team members.” Though unpredictable weather and difficult terrain are challenges the search-and-rescue team must face, enduring these conditions together builds the trust that it takes to go out on a mission with the confidence of returning home safely.

    Whether out on the mountains, at sea, on the slopes or at home, trust in yourself, your crew and your kit. Earn the trust –  and it’ll enable you to follow your passions and ultimately, achieve success.


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