April 2019

    Protected: MayDay – Do Your Bit to Fund Their Kit

    Helly Hansen and RNLI Partner to Help Save Lives at Sea

    Last year The Royal National Lifeboat Institution (RNLI) and Helly Hansen signed a strategic partnership to help save lives at sea. In addition to supplying the very best kit to their lifesavers, Helly Hansen made a commitment to help deliver safety messaging, generating income and product innovation over a five-year period. As a charity that works to defeat drowning, the RNLI relies entirely on contributions from donors to fund its lifesaving work; That is why Helly Hansen are proud to support their Mayday campaign.


    Helly Hansen, RNLI's committed partner to help save lives at sea

    What is Mayday?

    Mayday is RNLI’s yellow-themed annual fundraiser, which runs from May 1st through 31st. It’s a celebration of the volunteer lifeboat crews who are on call 24 hours a day, every day, to save lives at sea. Proceeds from the Mayday fundraiser contribute to fund the vital kit that will keep RNLI volunteers safe, whatever the weather throws at them.
    As part of our partnership with the RNLI, Helly Hansen will donate 50% of sales during the month of May from to RNLI’s Mayday. By shopping on during the month of May, you will also be contributing to the Mayday cause.


    RNLI Lifeboat at Tower Station, London

    RNLI Lifeboat – Tower Station, London

    The right kit is the difference between being cold, wet and miserable or warm, dry, and still smiling Winni Jarvis - RNLI Volunteer

    Mayday Supports RNLI Heroes

    Your contributions to the RNLI help support volunteers like Winni Jarvis, a volunteer at Tower Lifeboat Station in London. Winnie was one of the first RNLI volunteer crew members to receive the kit and has been using it since the start of the partnership. She was nice enough to answer a few questions for us.

    The Kit and RNLI Volunteer Winni Jarvis

    Winnie Jarvis RNLI Volunteer


    What made you want to join the RNLI?

    I have enjoyed being near and on the water from a very early age as I was fortunate enough to grow up close to the coast. Naturally growing up near the coast I got into sailing and other watersports as a young child; Many of my memories are from my time spent on the water. My dad has also been a RNLI volunteer at Rye harbour for as long as I can remember and it was through him that I got to know the rest of the local crew. They were such a close bunch. Consequently I have always been aware of water safety and the important work that the RNLI do. I signed up to be a RNLI volunteer crew member while I was at college and coincidently so did my twin sister. It was a great sense of responsibility at quite a young age but has helped me also go on to develop a full time career as a firefighter.


    What difference does the right kit make when you are out on the water, or waiting to respond in the lifeboat stations?

    At the London RNLI Tower Station, you stay in your kit throughout your entire 12 hour shift, so it has to be comfortable. We are typically in our baselayer and midlayer whilst in the station. When we get a shout we put on our ‘yellows’ , aim to launch within 90 seconds and switch into ‘lifeboat crew mode’. The kit issued serves as life-saving protection needed in potentially harsh conditions as well as our uniform, enabling us to stand out and be easily identifiable to those who need your help.

    The right kit is the difference between being cold, wet and miserable or warm, dry, and still smiling! The ability to be comfortable throughout varying conditions is very important, be it out on deck on a lifeboat to inside a station giving lifesaving first aid. If I were to become too cold or too hot I know I wouldn’t be able to give the best possible care or stay focused throughout a search. The right kit makes a considerable difference.


    Helly Tech® Professional waterproof, windproof, breathable, and lightweight RNLI Kit

    RNLI’s kit is Helly Tech® Professional: waterproof, windproof, breathable, and lightweight. Photo: RNLI/Nathan Williams


    Do Your Bit to Fund Their Kit

    If you want to help fund the amazing work of the RNLI and the heroes like Winni, please get involved. Learn more.

    Royal National Lifeboat Institution, a charity registered in England and Wales (209603) and Scotland (SC037736). Registered charity number 20003326 in the Republic of Ireland