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    March 2020

    JPN Connections — Inspired by Japan, designed in Norway

    8,400 kilometers stand between Tokyo and Oslo but we believe any distance can be bridged by shared passions. Our new JPN Connections collection is the result of such passions, brought to life by an inspired collaboration between Helly Hansen Japan and Helly Hansen Norway. 

    Focusing on the similarities of Japanese and Norwegian craftsmanship, the designs reflect the attention to details and pursuit of simplicity, elevating raw beauty and the shared attraction to water and natural light.

     

    JPN Connections

    The Tokyo–Oslo Connection

    Helly Hansen’s long-standing presence in Japan has led to a wide range of unique collections developed by our Tokyo design team exclusively for the Japanese market in order to meet the culture’s distinctive design aesthetics. To honor this heritage, our Norwegian design team has now created JPN Connections — an urban capsule of sportswear and rainwear with minimalistic designs fit for any of the world’s most fashion-forward cities.

    The collection is inspired by the designs of Helly Hansen Japan combined with the outdoor spirit and performance-focus that drives our team in Oslo. JPN Connections celebrates the Tokyo–Oslo relationship by consolidating style and function, integrating minimalism and mindful simplicity with high-performing technology, and by demonstrating our shared appreciation of nature and craftsmanship.

     

    JPN Connections Men

    Clean aesthetics meet tech

    In JPN Connections, hallmarks of Japanese design — anonymity, quality, simplicity — are merged with Helly Hansen’s knowledge and expertise in creating high-performing and durable protective apparel. The result is an array of modern-fitting, functional garments that are fully waterproof, windproof, and breathable, yet disguised under sophisticated cuts of rain jackets, windbreakers and rain paints.

    “It’s easy to overlook the need for durable apparel in a city, but reliable and sturdy apparel is just as important in urban settings as it is on top of a mountain,” says Kristoffer Ulriksen, Category Managing Director for Urban at Helly Hansen. “JPN Connections delivers the unique combination of a contemporary look while also covering your needs while out on the town even if the weather turns foul.”

    Check out JPN Connections here — clean, modern and functional, in colors inspired by indigo dye with its distinctive blue color which has been a pillar of Japanese design since ancient times.

     

    JPN Connections

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