March 2019

    We Keep It Wild: Helly Hansen Sales to Benefit the Conservation Alliance

    Since 1877, we have made professional grade gear to help people stay and feel alive. We protect people from the elements and it is important that we also do our part to protect the environment, where we find those moments that make us feel truly alive. In the spirit of appreciation for the earth, our collective home, Helly Hansen will be donating 5% of North American e-commerce sales during Earth Day weekend to The Conservation Alliance.

    What is The Conservation Alliance?

    The Conservation Alliance’s mission is to engage businesses to fund and partner with organizations to protect wild places for their habitat and recreation values. The Alliance works to raise money from outdoor retailers and determine which grassroots organizations are best served by the funds. The Conservation Alliance researches and vets potential organizations and then distributes grants. Since inception in 1989, Conservation Alliance funding has helped save more than 51 million acres of wildlands; protect 3, 102 miles of rivers; stop or remove 30 dams; designate five marine reserves; and purchase 13 climbing areas.

    we keep it wild

    Make any purchase on Friday, April 19th through Monday, April 22nd on our Canada and US online stores and 5% of sales will be contributed to The Conservation Alliance. In honor of Earth Day, Helly Hansen is happy to contribute to the We Keep it Wild campaign. Shop Helly Hansen now.

    Remember that every day is Earth Day so continue to be responsible stewards of our home and playground . . . every day.