October 2016

    Helly Hansen chosen as the new ski apparel partner for Ski Team Sweden

    Helly Hansen, the leading provider of apparel for ski professionals around the world, is selected as the new ski apparel supplier for the Ski Team Sweden Alpine. 

    “The ability and experience to develop innovative, professional level ski apparel were key factors in our selection of a new apparel supplier, and Helly Hansen fulfills all the important criteria. Partnering with Helly Hansen will provide necessary support as we train and work to improve on the slopes.  We are confident the equipment from Helly Hansen will help us push the limits of alpine racing”, says Tommy Winter, Alpine Director at Ski Team Sweden Alpine. “They have proven their expertise in delivering everything from racing gear to the protective gear we’ll use while training in extreme weather conditions. After 29 years with the same ski apparel supplier, we are excited to make this change and team up with the Norwegian brand”, adds Winter.

    “We are honoured to be partnering with Ski Team Sweden Alpine and support the athletes to push their performance boundaries. Skiing is at the core of Helly Hansen’s DNA. As the leading apparel brand for ski professionals, we are dedicated to the development of high-performance apparel that gives ski athletes every advantage possible” says Paul Stoneham, CEO Helly Hansen, “We look forward to building a long-term partnership.” 

    The agreement starts in the 2016/17 season and comes into full effect by 2018/2019.


    About Helly Hansen

    Founded in Norway in 1877, Helly Hansen continues to develop professional-grade gear that helps people stay and feel alive.  Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics almost 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with Lifa® Stay Dry Technology, and today’s award winning and patented H2Flow® temperature regulating system. Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its ski uniforms are worn and trusted by more than 50,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations around the world. To learn more about Helly Hansen’s latest collections, visit


    About Ski Team Sweden Alpine

    Ski Team Sweden Alpine has a proud history of world class skiers with over 200 World Cup victories, 43 World Championship medals and 16 Olympic medals. Ski Team Sweden Alpines mission is to make skiing accessible by creating platforms for the community to interact, enjoy or develop into either the best or the happiest skiers in the world.  For more information about Ski Team Sweden Alpine, see

    For further information, please contact:

    Spalt PR, Filippa Strandberg / 076- 677 64 99

    Ski Team Sweden Alpine, Tommy Winter / 073- 180 83 94


    Ski Team Sweden looking good in their new team gear.

    Photo: Klas Rockberg


    Ski Team Sweden looking good in their new team gear.

    Photo: Klas Rockberg


    Ski Team Sweden looking good in their new team gear.

    Photo: Klas Rockberg