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      Body-Mapped Hybrid Insulation | Odin Lifaloft Down Hybrid Insulator

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      The Ocean Race and Helly Hansen Gear up for 2022-2023

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      American Magic’s Art of Flight

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    Body-Mapped Hybrid Insulation | Odin Lifaloft Down Hybrid Insulator

    Introducing the Odin Lifaloft Down Hybrid Insulator. With a hybrid construction of natural Allied Down® and LIFALOFT™ 80g insulation, the…
    Sailing
    Blog

    The Ocean Race and Helly Hansen Gear up for 2022-2023

    After years of partnering with some of The Ocean Race’s most competitive teams, Helly Hansen will now be the Official…
    Sailing
    Blog

    American Magic’s Art of Flight

    A group of white pelicans glide gracefully through the air above calm waters at Pensacola Bay. They’ve found their winter…
    Sailing
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    The Arctic Ocean Parka | Developed for Cold Weather Sailing

    Winter in the North Sea is cold. Arctic sailing isn’t for the faint of heart. But for those who brave…
    Outdoor
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    Arctic Patrol Modular Parka – Developed together with Scientists Working in Extreme Conditions

    Svalbard has been called a living laboratory. Strategically located at the entrance to the Arctic Ocean, the archipelago is filled…
    Skiing
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    Trust takes you further | Madison Rose Ostergren

    In August, we called professional skier Madison Rose Ostergren in Salt Lake City and asked if she wanted to write…
    Skiing
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    Trust takes you further | Cooper Bathgate

    Skiing is fun!  That pretty much sums up this piece in 3 words. And let’s be honest: Cooper Bathgate wouldn’t…
    Skiing
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    Trust takes you further | Øystein Aasheim

    Saturday, April 13th, 2019. Lemonsjøen, in the heart of Norway. The sun is shining, the music is loud, the crowd…
    Skiing
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    Trust takes you further | Fernie Ski Patrol

    First tracks every day. Ski 7 days a week. Live in an idyllic ski town. The life of a ski…
    Skiing

    Trust takes you further | Erin Mielzynski

    “Luck is when preparation meets opportunity” – Lucius Annaeus Seneca   After three Olympics, a ground-breaking World Cup victory, and…
    Sailing
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    SAVING LIVES OFF THE DORSET COAST: MEET THE RNLI SWANAGE VOLUNTEERS

    With a legacy of over 140 years, the Swanage Lifeboat Station was established in 1875 and has saved 722 lives…
    Skiing
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    Responsible Everlasting Water Repellency: LIFA INFINITY PRO™

    Any sufficiently advanced technology is indistinguishable from magic – Arthur C Clarke   Humans have always looked for ways to…
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