History tends to repeat itself—and the saying definitely holds true for iconic products, features and colors. Back in the heydays of the nineties, a playful and colorful reaction to the eighties exploded and is resurfacing in a new and contemporary way. In the Helly Hansen Color Concept we play with the aesthetics of the nineties whilst adding a twist of modern decency and technology advancement. Behind the recognizable color blockings, stark contrasts, popped trim details and in-our-face logos, you’ll find up to date lightweight, functional and highly comfortable everyday jackets to complement an active lifestyle for this century. Because we are still playful! Because we want to feel alive!