H2 Flow Midlayer
Helly Hansen’s Brand-New, Patent-Pending Technology, H2 Flow™, Beautifully Crushes the Existing Paradigms around Temperature Management
OSLO, Norway (Fall/Winter 2012-13) — Helly Hansen has a long history of innovation and first-to-market product solutions that have altered the way the outdoor industry approaches protection, performance, and design. Helly Hansen’s latest innovation —the Hollow Heat Flow technology (H2 Flow™ Technology)— is a game changer that will transform the way enthusiasts think about temperature management. It’s a paradigm shift that joins other Helly Hansen firsts, including Flow Down, Helly Tech™, LIFA™, Pro-Pile™, the Three-Layer Principle, and the original HH protective layer from 1877.
The H2 Flow™ Jacket is a central part of Helly Hansen’s Fall/Winter 2012-13 mid-layer program and can be worn as a mid-layer or as a stand-alone jacket. The H2 Flow™ Technology stands for “Hollow Heat Flow,” a system that marries insulation that features both positive and negative spaces, and a proprietary approach to air flow regulation. The unique combination of elements allows the wearer to easily regulate their temperature. Helly Hansen’s H2 Flow Technology is mechanical, and allows the wearer to make adjustments based on his or her activity level and external weather conditions.
“Temperature management is at the core of comfort and sustained physical performance. The patent-pending H2 Flow™ Technology represents a completely new approach to an age-old dilemma for outdoor enthusiasts — one that will set a new standard for temperature management and performance in a variety of athletes across a broad spectrum of outdoor activities,” said Kristoffer Ulriksen, mid-layer category manager for Helly Hansen. “The H2 Flow™ Jacket delivers that performance in a stealthy, beautiful jacket, as well as a new mid-layer pant intended for skiers and sailors looking for added warmth and versatility.
Helly Hansen H2 Flow™ Jacket Features:
- Patent-pending H2 Flow™ Technology
- A unique layer of Polartec® 200g insulation with positive and negative spaces
- Air flow ventilations ports with YKK zippers
- Ripstop fabric shell
- Blue Sign™-approved fabrics
About Helly Hansen
Founded in Norway in 1877, Helly Hansen continues to develop their apparel through a blend of Scandinavian design and insights drawn from living among some of the harshest environments on earth. The brand represents the optimal combination of performance, protection and style. Helly Hansen’s progressive designs continue to protect and enable professionals making their living on oceans and mountains around the world.
The company has a long list of first-to-market innovations including the first supple, waterproof fabrics more than 130 years ago, the first fleece fabrics in the 1960s, the first technical base layers made with Lifa ® Stay Dry Technology in the 1970s and today’s award winning and patented H2Flow temperature regulating technology. Helly Hansen is the global leader in technical sailing apparel. It is also the official uniform partner for more than 60 ski resorts and mountain guiding operations and is worn by more than 33,000 mountain professionals around the world, as well as national ski teams, Olympians and discerning outdoor enthusiasts. The brand's outerwear, base layers, sportswear and footwear are sold in more than 40 countries. To learn more about Helly Hansen's latest collections, visit www.hellyhansen.com.