HH Dry revolution
Description
Helly Hansen’s HH® Dry™ Revolution Transforms HH Baselayer Technology
OSLO, Norway (Fall/Winter 2011-12) — Helly Hansen invented the world’s first technical baselayer in 1970 with the introduction of its LIFA® Stay Dry Technology. Featuring the world’s driest fibers, LIFA® spawned an industry that’s essential for outdoor professionals and adventurers in all seasons.
Helly does it again in 2011 with the launch of HH® Dry™ Revolution made with new LIFA® fibers that are softer, more comfortable and more efficient at keeping the skin drier for longer durations. Unlike polyester alternatives, the HH® Dry™ Revolution jersey and pants don’t absorb moisture but rather pull excess sweat away from the skin and move it to the exterior so the skin stays notably more comfortable during high-intensity activities. The soft and stretchy collection is enhanced with seamless construction that works in concert with the body during training routines and backcountry adventures.
Baselayer Features:
- Soft and stretchy LIFA® Stay Dry Technology
- Seamless chafe-free construction
- Non-pilling
- 40 percent lighter than polyester
- 60 percent better insulating properties than polyester
- 100 percent itch free
Press releases
About Helly Hansen
Founded in Moss, Norway, in 1877, Helly Hansen continues to protect and enable professionals making their living on oceans and mountains around the world. Their apparel, developed through a blend of Scandinavian design and insights drawn from living in some of the harshest environments on earth, helps provide the confidence professionals need to step out into the elements and complete their jobs. The company invented the first supple, waterproof fabrics more than 130 years ago, created the first fleece fabrics in the 1960s and introduced the first technical baselayers made with LIFA® Stay Dry Technology in the 1970s. Today, Helly Hansen is the official uniform partner for more than 35 ski resorts and mountain guiding operations. The brand's outerwear, baselayers, sportswear and footwear for winter, outdoor and water sports are sold in more than 40 countries. To learn more about Helly Hansen's latest collections, visit www.hellyhansen.com.
