Summer 12

Helly Hansen Fall/Winter 2011 Apparel and Footwear

For the past 133 years, Helly Hansen has protected and enabled professionals who work in the harshest environments on earth. Helly’s mission is to protect those whose jobs and adventures lead them into rough seas, desolate tundra and towering summits. Whether you’re a guide on Mont Blanc, a patroller in Aspen or a fisherman on the Barent Sea, Helly Hansen’s progressive Scandinavian designs will keep you protected. Our award-winning products are proven to keep you comfortable, dry and looking your best in all conditions. Helly Hansen is the preferred choice of those venturing into extreme environments as well as those who simply want to live life with style and confidence.

The Fall/Winter 2011 Collection is a compilation of the best that Helly has to offer from luxurious men’s ski jackets to unparalleled women’s expedition-ready outerwear and footwear. The haunting beauty of Norway’s stirring landscapes inspired each design. Helly builds its products to outperform the world’s most challenging expeditions. Innovation is everywhere, fashion is at its most spectacular and standards remain higher than ever.

Fall/Winter 2011-12 Highlights

Technical Ski
Helly blends the best in warmth and breathability in the men’s and women’s Enigma jackets featured with multiple interior down pods, venting channels and full-stretch Helly Tech® Professional weather protection. The slim fitting jackets are versatile and ideal for bluebird to blizzard days on the mountain.

The Odin Collection
Helly’s Odin Collection provides demanding professional athletes with the world’s most advanced technical wear for all their high-alpine adventures. In Winter 2011, Helly Hansen expands its Odin Collection to cater to female mountain guides, patrollers, alpinists and explorers. The lightweight men’s and women’s Odin Mountain Jacket features full-stretch Helly Tech® Professional weather protection and durable features that excel in the most challenging alpineenvironments.

Ask & Embla
Helly’s luxury sportswear collection, Ask & Embla, combines cutting-edge ski apparel technology with the most stylish fashion silhouettes to create its first-ever ski collection. The Ask & Embla ski jackets and coordinating pants are the epitome of exclusive, high-end resort fashion.

Baselayers
Helly Hansen created the world’s first technical baselayers in the 1970s. Since then, Helly has become renowned for its LIFA® Stay Dry Technology. This winter, Helly transforms its baselayer offerings with its newest collection, HH Dry Revolution. The collection features new LIFA® fibers that are softer, and comfortable and more efficient at keeping the skin drier for longer durations.

Training
In Winter 2011, Helly introduces its first-ever apparel collection for cross-country skiing. The jackets and pants are windproof, weather resistant and highly breathable and are made to keep you focused on your short and long-duration training sessions.

Footwear
Helly’s footwear collection continues to expand with winter boots for men and women and casual lifestyle shoes for urban adventures. The new Kikut Reboot light hiker and Navigare street-style high top are two of the most progressive designs at either end of the spectrum.

Lifestyle
Helly applies its expertise in winter weather protection to a broad series of parkas, jackets, sweaters and pants in its Ask & Embla, Arctic Legacy,

Hydropower, and nautical-inspired Oslo Fjord Sportswear collections. The Ask & Embla Down Parka, Arctic Circle Spitsbergen Parka and Oslo Fjord Drobak jacket showcase Scandinavian design at its finest.

Helly Hansen represents history, authenticity and versatility for a wide variety of consumers who want the look and confidence delivered from a brand that has taken it’s own path from day one. The Winter 2011-12 line has something for everyone. Please keep Helly Hansen in mind for your Fall/Winter 2011 fashion and gear spreads. We’re happy to help you navigate the collection to find the perfect piece.

Think snow,
Helly Hansen