Ekolab
Description
Helly Hansen Ekolab Collection Protects from Bad Weather While Protecting the Planet
Global warming means less winter play. In order to help preserve cold winters for future generations, Helly Hansen introduces its second season of Ekolab products, a collection of waterproof breathable jackets and pants, midlayers, sportswear and footwear that incorporates recycled and natural materials, environmentally conscious manufacturing processes and an intelligently executed distribution strategy that minimizes transportation and fuel consumption. Ideas from the Ekolab R&D project are then integrated throughout the line to minimize Helly Hansen’s and ultimately the outdoor apparel industry’s impact on the environment.
New for 2009, the men’s and women’s Ekolab North Marker Jacket and Pants offer exceptional weather protection in Helly Tech XP nylon fabrics with a 15,000mm waterproof breathable rating. Unique to the North Marker, the protective membrane is PU-based and eliminates the need for environmentally damaging PTFE typically used by other brands. The exterior DWR of the jacket and pant is finished with a significantly reduce fluorocarbon coating that further protects from driving snow and rain. Zippers, pulls and snaps are made with recycled materials. To reduce the amount of fuel required to produce and ship Ekolab products, all materials are sourced close to the manufacturing facility and none are shipped by air to the distribution centers around the world.
Ekolab North Marker Jacket Features
- 3-layer waterproof breathable protection
- Oekotex® 100 Certified
- Fully taped
- Pit zips
- Water resistant zips
- Powder skirt
- Attached hood
- PU membrane (eliminates PTFE)
- Significantly reduced Fluorocarbon WR coating
- Recycled hardware
- Environmentally sensitive dyes
Ekolab 3L XP Pant Features
- 3-layer waterproof breathable protection
- Oekotex® 100 Certified
- Fully taped
- PU membrane (eliminates PTFE)
- Significantly reduced Fluorocarbon DWR coating
- Recycled hardware
- Environmentally sensitive dyes
Ekolab East Marker Boot Features
The Ekolab East Marker boot offers Helly Hansen quality and comfort with a sustainable design for the feet. The light hiker is built from top to bottom with earth friendly materials including a leather upper tanned through an environmentally sensitive process, and toxin-free Helly Tech waterproof breathable nylon; recycled laces, a recycled EVA midsole and pure natural rubber outsole. The durable boot has a TPU bar for stability under the arch and durable, grippy one-piece sole that holds on to rock and wet trails in snow and rain.
Upper
- Leather tanned with natural products
- Helly Tech XP waterproof breathable PU membrane
- Laces are 70% recycled product
- Linings 30% recycled polyester
Midsole
- Insole 70% recycled polyester
- Midsole 50% recycled EVA/10% natural cork
- Footbed 50% recycled EVA
Outsole
- 50% pure natural rubber
In order to continue to improve and sustain its environmentally intelligent business practices for the long term, Helly Hansen is an active member of the BlueSign organization that guides manufacturers through their sourcing, manufacturing and distribution decisions and sets environmental manufacturing standards for a variety of industries.
Press releases
About Helly Hansen
Founded in Moss, Norway, in 1877, Helly Hansen continues to protect and enable professionals making their living on oceans and mountains around the world. Their apparel, developed through a blend of Scandinavian design and insights drawn from living in some of the harshest environments on earth, helps provide the confidence professionals need to step out into the elements and complete their jobs. The company invented the first supple, waterproof fabrics more than 130 years ago, created the first fleece fabrics in the 1960s and introduced the first technical baselayers made with LIFA® Stay Dry Technology in the 1970s. Today, Helly Hansen is the official uniform partner for more than 35 ski resorts and mountain guiding operations. The brand's outerwear, baselayers, sportswear and footwear for winter, outdoor and water sports are sold in more than 40 countries. To learn more about Helly Hansen's latest collections, visit www.hellyhansen.com.
