Watermoc
Description
Helly Hansen Watermoc Keeps the “Fun” in Wading
OSLO, NORWAY (Spring 2011) -- Tidal zones, lakes and rivers offer a lifetime of recreational opportunities yet the fun can end all-too-early when you step on a sharp object, a slippery rock or a slimy creature lurking beneath. Enter Helly Hansen’s new Watermoc, a hyrdo-friendly shoe that keeps the fun in water sports.
The amphibious Watermoc sports a street shoe demeanor and sturdy features that transition from sea to land without missing a step. The slip-on footwear is built with an EVA midsole for flexibility, comfort and protection; a podular rubber outsole with durable Ultra Storm GripTM underneath; and a seamless zoned upper with specific areas for support and breathable.
Upper:
Combination of synthetic and mesh for protection, comfort and breathability
Abrasive Ultra Storm GripTM outsole rubber toe for improved grip on slippery surfaces
Midsole:
Premium-quality EVA
Outsole:
Ultra Storm Grip
About Helly Hansen
Founded in Moss, Norway, in 1877, Helly Hansen continues to protect and enable professionals making their living on oceans and mountains around the world. Their apparel, developed through a blend of Scandinavian design and insights drawn from living in some of the harshest environments on earth, helps provide the confidence professionals need to step out into the elements and complete their jobs. The company invented the first supple, waterproof fabrics more than 130 years ago, created the first fleece fabrics in the 1960s and introduced the first technical baselayers made with LIFA® Stay Dry Technology in the 1970s. Today, Helly Hansen is the official uniform partner for more than 35 ski resorts and mountain guiding operations. The brand's outerwear, baselayers, sportswear and footwear for winter, outdoor and water sports are sold in more than 40 countries. To learn more about Helly Hansen's latest collections, visit www.hellyhansen.com.


