Helly Hansen

Rainwear

Description

Helly Hansen Rainwear 2010: It’s a Matter of Trust

OSLO, NORWAY (Spring 2011) -- Rain is inevitable. As a business and brand that was born of the seas and raised in the mountains, Helly Hansen has endured more of it than any other outdoor brand, which ensures anyone who ventures out in inclement weather stays dry and comfortable. It’s in the company’s DNA. Helly Hansen invented the first textile rainproof jackets in 1877 and the first patented waterproof seams in 1951.

The company’s designers never stop innovating to improve performance and push the limits of style.

The latest weather protection advancements are featured without compromising style in the new men’s Dakota and Anchorage Jackets and women’s Aspen and Granville shells.

The Dakota Jacket and women’s Aspen Jacket are clean-cut outdoor shells with the right features like pit zip venting, adjustable cuffs and soft, cotton-like Helly Tech® waterproof breathable weather protection. They’re workhorses that have been electrified with a progressive check print for city dwellers or outdoor adventurers who want to be dry and comfortable when the clouds roll in.

Dakota and Aspen Features:

• Helly Tech® waterproof breathable nylon weather protection
• Front storm flap blocks wind and rain from entering jacket
• Full-time storm hood provides ultimate weather protection for the head
• Adjustable hook-and-look cuff closures
• Elastic bottom hem cord
• Pit-zip ventilation
• Water-resistant zippers on chest pockets

The men’s Anchorage Jacket is a minimalists dream with its lightweight (6,75g) design. The 2.5 layer Helly Tech® shell follows Helly Hansen’s Scandinavian design acumen in its simplicity but it is loaded with features like a one-hand hood adjustment, a hem drawcord and adjustable cuffs to lock in dryness when the weather starts to howl.

Anchorage Features:

• 2.5 layer Helly Tech® waterproof breathable protection
• Front storm flap
• Attached, full-time hood
• Adjustable hook-and-look cuff closures
• Elastic bottom hem cord
• One-hand hood adjustment

The women’s Vancouver Packable Jacket and printed Granville Jacket exhibit exceptional style while repelling the weather on blustery days. The classic designs with Helly Tech® waterproof breathable protection fold up into internal pockets for easy storage when the sun comes out.

W Vancouver and Granville Features:

• Helly Tech waterproof breathable protection
• Front storm flap
• Attached hood
• Adjustable hook-and-loop cuff closures
• Elastic bottom hem cord
• Pit-zip ventilation
• One-hand hood adjustments

About Helly Hansen

Founded in Moss, Norway, in 1877, Helly Hansen continues to protect and enable professionals making their living on oceans and mountains around the world. Their apparel, developed through a blend of Scandinavian design and insights drawn from living in some of the harshest environments on earth, helps provide the confidence professionals need to step out into the elements and complete their jobs. The company invented the first supple, waterproof fabrics more than 130 years ago, created the first fleece fabrics in the 1960s and introduced the first technical baselayers made with LIFA® Stay Dry Technology in the 1970s. Today, Helly Hansen is the official uniform partner for more than 35 ski resorts and mountain guiding operations. The brand's outerwear, baselayers, sportswear and footwear for winter, outdoor and water sports are sold in more than 40 countries. To learn more about Helly Hansen's latest collections, visit www.hellyhansen.com.