Helly Hansen Spring/Summer 2011 Apparel and Footwear
Trusted by Professionals
Building confidence in a brand takes time, especially in the mind of those who spend their days working in extreme environments – like the mountains and oceans surrounding our Norwegian headquarters. Helly Hansen designs sports apparel, footwear and gear for mountain guides, sailors, outdoor athletes and professionals whose lives can literally depend on the performance of their gear. We have been doing this for 135 years and we’re working hard to continue that confidence and trust every day.
The Spring 2011 collection is Helly at its core with innovative design, quality construction and progressive Scandinavian design that appeals to professionals and enthusiasts who desire function and fashion on their adventures and in their everyday lives. The new line offers products ranging from technical outdoor and water sports apparel and footwear to a broad assortment of sportswear for active lifestyles.
Spring/Summer 2011 Highlights:
Outdoor Technical
The professional-grade Odin series of outerwear, insulators and base layers expands with the introduction of the Odin Lightweight Jacket designed to the specifications of mountain guides.
Helly has always been viewed as a rainwear expert, and that leadership shows in the versatile rainwear collection featuring the lightweight and durable Dakota and Anchorage jackets for men and Aspen and Vancouver jackets for women. The perfect pieces for trail or town.
Training
HH introduces a complete line of technical training apparel to serve professionals and enthusiasts who know that training is the key to performance. The collection builds on Helly’s fabric and technology expertise, featuring HH® Cool fabrics with LIFA® Stay Dry TechnologyTM on the inside for dryness with a polyester exterior to assist with evaporation and cool the skin. Additionally, a new series of highly breathable windproof jackets are designed to help athletes regulate their body temperature in cool conditions.
Water Sports
Helly Hansen has been earning the trust and confidence of professional and recreational sailors for generations. The new Hydro Power series of dry tops, waterproof smocks, jackets, pants and sportswear for sport boat sailors carries on the tradition with high-end performance and progressive design.
Footwear
Outdoor Technical Footwear
Trail runners have a new best friend in the Stride HTXP, a running shoe with advanced features that coddle and protect the feet from jagged debris and wet trails.
Water Sports Footwear
The new Watermoc grips slick rocks and decks and guards the feet from contact with unseen slimy sea life beneath the surface.
Lifestyle Footwear
Helly blends its nautical roots with progressive style in the Latitude 90 Leather in men’s and women’s sizes. The Lat90 is casual at its best when paired with denim, chinos or shorts.
Ask & Embla
Helly Hansen’s statement fashion collection goes soft with new waterproof breathable softshell coats for urban occasions that complement coordinating sweaters, wovens, shorts, pants and footwear in clean Scandinavian styles.
All of these products and more are featured in the following press kit. Please take some time to indulge and contact us with requests for images, samples and more information. We trust you’ll find plenty of ideas for your upcoming fashion and gear spreads.
