Helly Hansen

LAS VEGAS, Nevada (January 15, 2008) - Wedding bells will ring and Elvis will croon for one lucky couple at the SIA tradeshow in Las Vegas. Helly Hansen and Aspen/Snowmass have selected three couples who are willing and ready to tie the knot in front of the industry. The final couple will be determined through votes cast at the Helly Hansen booth (E28) by SIA tradeshow attendees the first two days of the show. The winning couple will exchange vows in the booth before an Elvis impersonator serving as the wedding officiant at 5 p.m. on January 30. Following the tradeshow, the couple will receive a weeklong dream honeymoon in Aspen. The three finalist couples, selected as the most likely to actually get married at a tradeshow in Las Vegas and stay married longer than a night are: * Top Picture - Jane and John Doe (couple to remain anonymous until surprise engagement is accepted prior to the show. Wish him luck.) * Middle Picture - Perette Ross and Jim Geraghty from Atlantic Beach, N.Y. (long-time lovers, best-friends and co-habitants who have created their own unique Brady Bunch family unit). * Bottom picture - Vince Falco and Laura Lohrmann (met at a tradeshow and want to close the deal at a tradeshow for real). Each of the couple's stories and photos will be posted for viewing and voting at the Helly Hansen booth (E28) January 29-30 during show hours. Beverages and tissues will be provided by Helly Hansen for all industry witnesses following the ceremony. The Get Hitched ceremony and Aspen/Snowmass honeymoon is a gift provided by the loving marketers behind Helly Hansen and Aspen/Snowmass who consummated a perfect marriage this season through a multi-year uniform program. To book a tradeshow date with Helly Hansen's sales team, e-mail russ.rowan@hellyhansen.com or visit booth E28. To plan your dream ski getaway, visit www.aspensnowmass.com.